:root {
    --cream:        #F5F1EA;
    --cream-2:      #EFE9DE;
    --ink:          #14110F;
    --ink-soft:     #2A2520;
    --muted:        #6B6259;
    --line:         #D9D2C5;
    --paper:        #FBF8F2;

    --fashion:      #5D30E1;       /* Barakio purple — primary brand */
    --fashion-deep: #4621B0;
    --fashion-soft: #E5DAFB;

    --prime:        #1E50FF;       /* electric ink blue */
    --prime-deep:   #0A2FB5;
    --prime-soft:   #DCE5FF;

    --gold:         #B8893E;

    --serif:  'Fraunces', 'Times New Roman', serif;
    --sans:   'Geist', system-ui, sans-serif;
    --mono:   'Geist Mono', ui-monospace, monospace;
    --display:'Inter', system-ui, sans-serif;

    --maxw: 1440px;
  }

  * { box-sizing: border-box; margin: 0; padding: 0; }
  html { scroll-behavior: smooth; }
  body {
    font-family: var(--sans);
    background: var(--cream);
    color: var(--ink);
    -webkit-font-smoothing: antialiased;
    overflow-x: hidden;
    font-feature-settings: "ss01", "ss02";
  }
  img { display: block; max-width: 100%; }
  a { color: inherit; text-decoration: none; }
  button { font-family: inherit; cursor: pointer; border: none; background: none; }

  .wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 32px; }
  @media (max-width: 720px) { .wrap { padding: 0 20px; } }

  /* ----------- Marquee top bar ----------- */
  .topbar {
    background: var(--ink);
    color: var(--cream);
    overflow: hidden;
    border-top: 1px solid var(--ink);
    border-bottom: 1px solid var(--ink);
  }
  .marquee {
    display: flex;
    gap: 72px;
    padding: 22px 0;
    white-space: nowrap;
    animation: scroll 40s linear infinite;
    font-family: var(--mono);
    font-size: 14px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
  }
  .marquee span { display: inline-flex; align-items: center; gap: 12px; opacity: 0.85; }
  .marquee span::before { content: "✦"; color: var(--fashion); }
  @keyframes scroll {
    from { transform: translateX(0); }
    to   { transform: translateX(-50%); }
  }

  /* ----------- Nav ----------- */
  nav.main {
    position: sticky; top: 0; z-index: 50;
    background: var(--cream);
    border-bottom: 1px solid var(--line);
  }
  .nav-inner {
    display: flex; align-items: center; justify-content: space-between;
    height: 76px;
  }
  .logo {
    display: flex; align-items: center;
    height: 36px;
  }
  .logo svg {
    height: 100%;
    width: auto;
    display: block;
  }
  .logo img {
    height: 100%;
    width: auto;
    display: block;
  }
  .logo-dot {
    width: 8px; height: 8px;
    background: var(--fashion);
    border-radius: 50%;
    display: inline-block;
    margin-left: 2px;
    box-shadow: 0 0 0 4px rgba(93, 48, 225, 0.15);
  }
  .nav-links {
    display: flex; align-items: center; gap: 36px;
    margin-left: auto;
  }
  .nav-links a {
    font-size: 14px; font-weight: 500;
    color: var(--ink-soft);
    transition: color 0.2s;
    position: relative;
  }
  .nav-links a:hover { color: var(--ink); }
  .nav-links a.has-dot::after {
    content: "";
    position: absolute;
    right: -10px; top: 4px;
    width: 5px; height: 5px;
    background: var(--fashion);
    border-radius: 50%;
  }
  .nav-actions { display: flex; align-items: center; gap: 12px; }
  .icon-btn {
    width: 40px; height: 40px;
    border-radius: 50%;
    display: flex; align-items: center; justify-content: center;
    color: var(--ink-soft);
    transition: all 0.2s;
  }
  .icon-btn:hover { background: var(--cream-2); color: var(--ink); }
  .icon-btn .badge {
    position: absolute; top: 6px; right: 6px;
    background: var(--fashion);
    color: white;
    font-size: 10px;
    width: 16px; height: 16px;
    border-radius: 50%;
    display: flex; align-items: center; justify-content: center;
    font-weight: 600;
  }
  .icon-btn-wrap { position: relative; }
  .btn-primary {
    background: var(--ink);
    color: var(--cream);
    padding: 12px 22px;
    border-radius: 100px;
    font-size: 14px;
    font-weight: 500;
    display: inline-flex; align-items: center; gap: 8px;
    transition: all 0.25s ease;
  }
  .btn-primary:hover { background: var(--ink-soft); transform: translateY(-1px); }
  .btn-primary svg { width: 16px; height: 16px; }
  @media (max-width: 900px) { /* nav handled in mobile section below */ }

  /* ============================================
     1. HERO
  ============================================ */
  .hero {
    position: relative;
    padding: 80px 0 100px;
    overflow: hidden;
    background: var(--cream);
  }
  /* Right-half with aurora gradient (purple → pink → orange) */
  .hero::before {
    content: "";
    position: absolute;
    top: 0; right: 0; bottom: 0;
    width: 50%;
    background:
      radial-gradient(ellipse 60% 50% at 50% 30%, rgba(93, 48, 225, 0.95) 0%, transparent 65%),
      radial-gradient(ellipse 50% 40% at 50% 55%, rgba(186, 90, 230, 0.7) 0%, transparent 65%),
      radial-gradient(ellipse 40% 30% at 50% 78%, rgba(255, 138, 100, 0.65) 0%, transparent 65%),
      radial-gradient(ellipse 80% 20% at 50% 100%, rgba(255, 200, 150, 0.45) 0%, transparent 70%),
      #0A0710;
    z-index: 0;
  }
  /* Decorative star top-left */
  .hero::after {
    content: "✦";
    position: absolute;
    top: 18%; left: 6%;
    font-size: 26px;
    color: var(--ink);
    opacity: 0.45;
    pointer-events: none;
    z-index: 1;
  }
  .hero-grid {
    display: grid;
    grid-template-columns: 1.05fr 1fr;
    gap: 64px;
    align-items: center;
    position: relative;
  }
  .hero-content {
    max-width: none;
    margin: 0;
    padding: 0;
  }
  .hero-eyebrow {
    display: inline-flex; align-items: center; gap: 10px;
    font-family: var(--mono);
    font-size: 12px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted);
    margin-bottom: 28px;
    padding: 8px 14px;
    border: 1px solid var(--line);
    border-radius: 100px;
    background: var(--paper);
  }
  .hero-eyebrow .pulse {
    width: 7px; height: 7px;
    background: #2BB673;
    border-radius: 50%;
    box-shadow: 0 0 0 4px rgba(43,182,115,0.2);
    animation: pulse 2s infinite;
  }
  .hero h1 {
    color: var(--ink);
    margin-bottom: 28px;
    text-shadow: none;
  }
  .hero p.lead {
    font-size: 18px;
    line-height: 1.6;
    color: var(--ink-soft);
    max-width: 520px;
    margin-bottom: 40px;
    text-align: left;
  }
  .hero-cta {
    display: flex;
    gap: 14px;
    flex-wrap: wrap;
    justify-content: flex-start;
    margin-bottom: 56px;
  }
  .cta-fashion {
    background: var(--fashion);
    color: white;
    border: none;
    padding: 18px 28px;
    border-radius: 100px;
    font-weight: 500;
    font-size: 15px;
    display: inline-flex; align-items: center; gap: 12px;
    transition: all 0.3s cubic-bezier(0.4, 0, 0.2, 1);
  }
  .cta-fashion:hover {
    background: var(--fashion-deep);
    color: white;
    border: none;
    transform: translateY(-2px);
    box-shadow: 0 12px 28px rgba(93, 48, 225, 0.35);
  }
  .cta-prime {
    background: var(--ink);
    color: var(--cream);
    border: 1px solid var(--ink);
    padding: 18px 28px;
    border-radius: 100px;
    font-weight: 500;
    font-size: 15px;
    display: inline-flex; align-items: center; gap: 12px;
    transition: all 0.3s cubic-bezier(0.4, 0, 0.2, 1);
    backdrop-filter: none;
    -webkit-backdrop-filter: none;
  }
  .cta-prime:hover {
    background: var(--prime);
    border-color: var(--prime);
    color: white;
    transform: translateY(-2px);
    box-shadow: 0 12px 28px rgba(30, 80, 255, 0.35);
  }
  .cta-fashion svg, .cta-prime svg { width: 18px; height: 18px; }

  /* Restore the right-side visual collage */
  .hero-visual { display: block; }
  .hero-eyebrow {
    display: inline-flex; align-items: center; gap: 10px;
    font-family: var(--mono);
    font-size: 12px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted);
    margin-bottom: 28px;
    padding: 8px 14px;
    border: 1px solid var(--line);
    border-radius: 100px;
    background: var(--paper);
  }
  .hero-eyebrow .pulse {
    width: 7px; height: 7px;
    background: #2BB673;
    border-radius: 50%;
    box-shadow: 0 0 0 4px rgba(43,182,115,0.2);
    animation: pulse 2s infinite;
  }
  @keyframes pulse {
    0%, 100% { box-shadow: 0 0 0 4px rgba(43,182,115,0.2); }
    50% { box-shadow: 0 0 0 8px rgba(43,182,115,0); }
  }
  .hero h1 {
    font-family: var(--serif);
    font-weight: 400;
    font-size: clamp(44px, 6.5vw, 88px);
    line-height: 0.96;
    letter-spacing: -0.035em;
    margin-bottom: 28px;
  }
  .hero h1 em {
    font-style: normal;
    font-weight: inherit;
    color: inherit;
    position: relative;
  }
  .hero h1 .swap {
    color: inherit;
    font-style: normal;
    font-weight: inherit;
  }
  .hero p.lead {
    font-size: 18px;
    line-height: 1.6;
    color: var(--ink-soft);
    max-width: 520px;
    margin-bottom: 40px;
  }
  .hero-cta { display: flex; gap: 14px; flex-wrap: wrap; margin-bottom: 56px; }
  .cta-fashion, .cta-prime {
    padding: 18px 28px;
    border-radius: 100px;
    font-weight: 500;
    font-size: 15px;
    display: inline-flex; align-items: center; gap: 12px;
    transition: all 0.3s cubic-bezier(0.4, 0, 0.2, 1);
    position: relative;
    overflow: hidden;
  }
  .cta-fashion {
    background: var(--fashion);
    color: white;
  }
  .cta-fashion:hover { background: var(--fashion-deep); transform: translateY(-2px); box-shadow: 0 12px 28px rgba(93, 48, 225, 0.35); }
  .cta-prime {
    background: var(--ink);
    color: var(--cream);
    border: 1px solid var(--ink);
  }
  .cta-prime:hover { background: var(--prime); border-color: var(--prime); transform: translateY(-2px); box-shadow: 0 12px 28px rgba(30, 80, 255, 0.35); }
  .cta-fashion svg, .cta-prime svg { width: 18px; height: 18px; }

  .hero-trust {
    display: flex; align-items: center; gap: 28px;
    flex-wrap: wrap;
    padding-top: 32px;
    border-top: 1px solid var(--line);
  }
  .trust-item { display: flex; align-items: center; gap: 10px; font-size: 13px; color: var(--ink-soft); }
  .trust-item svg { width: 18px; height: 18px; color: var(--fashion-deep); }
  .trust-divider { width: 1px; height: 16px; background: var(--line); }

  /* Hero Visual — centered illustration on dark gradient side */
  .hero-visual {
    position: relative;
    height: 640px;
    z-index: 2;
    display: flex;
    align-items: center;
    justify-content: center;
  }
  .hero-visual > svg, .hero-visual > img {
    width: 100%;
    max-width: 420px;
    height: auto;
    display: block;
    filter: drop-shadow(0 30px 60px rgba(0, 0, 0, 0.4));
  }

  @media (max-width: 1024px) {
    .hero-grid { grid-template-columns: 1fr; }
    .hero::before { display: none; }
    .hero-visual {
      height: auto;
      min-height: 420px;
      padding: 40px 0;
      max-width: 600px;
      margin: 0 auto;
      position: relative;
    }
    .hero-visual::before {
      content: "";
      position: absolute;
      inset: -40px -20px;
      background:
        radial-gradient(ellipse 60% 50% at 50% 30%, rgba(93, 48, 225, 0.95) 0%, transparent 65%),
        radial-gradient(ellipse 50% 40% at 50% 55%, rgba(186, 90, 230, 0.7) 0%, transparent 65%),
        radial-gradient(ellipse 40% 30% at 50% 78%, rgba(255, 138, 100, 0.65) 0%, transparent 65%),
        #0A0710;
      border-radius: 32px;
      z-index: 0;
    }
    .hero-visual > svg, .hero-visual > img {
      position: relative;
      z-index: 1;
      max-width: 360px;
    }
  }
  @media (max-width: 600px) {
    .hero { padding: 56px 0 60px; }
    .hero-visual { min-height: 320px; padding: 32px 16px; }
    .hero-visual > svg, .hero-visual > img { max-width: 260px; }
  }

  /* ============================================
     2. BRAND CATEGORY SPLIT
  ============================================ */
  .split {
    padding: 100px 0;
    background: var(--paper);
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
  }
  .section-head {
    display: flex; justify-content: space-between; align-items: end;
    margin-bottom: 56px;
    gap: 24px;
    flex-wrap: wrap;
  }
  .section-eyebrow {
    font-family: var(--mono);
    font-size: 12px;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: var(--muted);
    display: flex; align-items: center; gap: 10px;
  }
  .section-eyebrow::before {
    content: ""; width: 24px; height: 1px; background: var(--ink);
  }
  .section-head h2 {
    font-family: var(--serif);
    font-weight: 400;
    font-size: clamp(32px, 4.5vw, 56px);
    line-height: 1.05;
    letter-spacing: -0.03em;
    max-width: 700px;
    margin-top: 16px;
  }
  .section-head h2 em { font-style: italic; font-weight: 300; }
  .section-head .head-meta {
    font-size: 14px;
    color: var(--muted);
    max-width: 320px;
    line-height: 1.6;
  }

  .split-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
  }
  .brand-card {
    border-radius: 28px;
    padding: 48px;
    min-height: 540px;
    position: relative;
    overflow: hidden;
    display: flex; flex-direction: column; justify-content: space-between;
    cursor: pointer;
    transition: transform 0.4s cubic-bezier(0.4, 0, 0.2, 1);
  }
  .brand-card:hover { transform: translateY(-8px); }
  .brand-card.fashion {
    background: linear-gradient(165deg, #14110F 0%, #1E50FF 130%);
    color: var(--cream);
  }
  .brand-card.prime {
    background: linear-gradient(165deg, #F5B47A 0%, #EE9454 100%);
    color: var(--ink);
  }
  .brand-card-num {
    font-family: var(--mono);
    font-size: 12px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    opacity: 0.6;
  }
  .brand-card h3 {
    font-family: var(--serif);
    font-size: clamp(48px, 5.5vw, 78px);
    line-height: 0.95;
    font-weight: 400;
    letter-spacing: -0.04em;
    margin: 16px 0 20px;
  }
  .brand-card h3 em { font-style: italic; font-weight: 300; }
  .brand-card p {
    font-size: 16px;
    line-height: 1.6;
    max-width: 360px;
    opacity: 0.85;
    margin-bottom: 32px;
  }
  .brand-tags {
    display: flex; flex-wrap: wrap; gap: 8px;
    margin-bottom: 32px;
  }
  .brand-tag {
    padding: 6px 14px;
    border-radius: 100px;
    font-size: 12px;
    font-weight: 500;
    background: rgba(255,255,255,0.5);
    backdrop-filter: blur(10px);
  }
  .brand-card.fashion .brand-tag {
    background: rgba(255,255,255,0.12);
    color: var(--cream);
  }
  .brand-card-cta {
    align-self: flex-start;
    padding: 16px 26px;
    border-radius: 100px;
    font-weight: 500;
    font-size: 15px;
    display: inline-flex; align-items: center; gap: 12px;
    transition: all 0.3s;
  }
  .brand-card.fashion .brand-card-cta {
    background: var(--cream); color: var(--ink);
  }
  .brand-card.prime .brand-card-cta {
    background: var(--ink); color: var(--cream);
  }
  .brand-card-cta:hover { gap: 18px; }

  /* Decorative element in cards */
  .brand-deco {
    position: absolute;
    bottom: 40px; right: 40px;
    width: 180px; height: 180px;
    opacity: 0.9;
  }
  .brand-card.fashion .brand-deco {
    background: rgba(255,255,255,0.1);
    border: 1px solid rgba(255,255,255,0.2);
    border-radius: 24px;
    display: flex; align-items: center; justify-content: center;
    backdrop-filter: blur(20px);
  }
  .brand-card.prime .brand-deco {
    background: white;
    border-radius: 50%;
    display: flex; align-items: center; justify-content: center;
    box-shadow: 0 20px 40px rgba(238, 148, 84, 0.4);
  }
  .brand-deco svg, .brand-deco img { width: 110px; height: 110px; }

  /* Floating "preview" mini cards */
  .mini-preview {
    position: absolute;
    top: 40px; right: 40px;
    background: white;
    border-radius: 16px;
    padding: 14px 18px;
    box-shadow: 0 12px 32px rgba(0,0,0,0.12);
    display: flex; align-items: center; gap: 12px;
    color: var(--ink);
  }
  .mini-preview .dot {
    width: 8px; height: 8px;
    background: #2BB673;
    border-radius: 50%;
    box-shadow: 0 0 0 4px rgba(43,182,115,0.2);
  }
  .mini-preview-text {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.06em;
    text-transform: uppercase;
  }

  @media (max-width: 900px) {
    .split-grid { grid-template-columns: 1fr; }
    .brand-card { padding: 36px; min-height: 460px; }
    .brand-deco { width: 120px; height: 120px; bottom: 24px; right: 24px; }
    .brand-deco svg, .brand-deco img { width: 76px; height: 76px; }
    .mini-preview { top: 24px; right: 24px; }
  }

  /* ============================================
     3. FEATURED CATEGORIES
  ============================================ */
  .categories {
    padding: 120px 0;
    background: var(--cream);
  }
  .cat-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 16px;
  }
  .cat-card {
    aspect-ratio: 1;
    border-radius: 20px;
    padding: 24px;
    display: flex; flex-direction: column; justify-content: space-between;
    cursor: pointer;
    transition: all 0.4s cubic-bezier(0.4, 0, 0.2, 1);
    position: relative;
    overflow: hidden;
    border: 1px solid var(--line);
    background: var(--paper);
  }
  .cat-card:hover {
    transform: translateY(-6px);
    border-color: var(--ink);
  }
  .cat-card .cat-icon {
    width: 56px; height: 56px;
    background: var(--cream);
    border-radius: 14px;
    display: flex; align-items: center; justify-content: center;
    transition: all 0.4s;
  }
  .cat-card:hover .cat-icon {
    background: var(--fashion);
    color: white;
    transform: scale(1.1) rotate(-5deg);
  }
  .cat-card .cat-icon svg { width: 28px; height: 28px; }
  .cat-card-name {
    font-family: var(--serif);
    font-size: 22px;
    font-weight: 500;
    line-height: 1.1;
    letter-spacing: -0.02em;
  }
  .cat-card-meta {
    font-family: var(--mono);
    font-size: 11px;
    color: var(--muted);
    text-transform: uppercase;
    letter-spacing: 0.08em;
    margin-top: 4px;
  }
  .cat-card .arrow {
    position: absolute;
    top: 24px; right: 24px;
    width: 32px; height: 32px;
    border-radius: 50%;
    background: var(--ink);
    color: var(--cream);
    display: flex; align-items: center; justify-content: center;
    opacity: 0;
    transform: translateX(8px);
    transition: all 0.3s;
  }
  .cat-card:hover .arrow { opacity: 1; transform: translateX(0); }
  .cat-card .arrow svg { width: 14px; height: 14px; }

  /* Highlighted ones */
  .cat-card.highlight-fashion {
    background: var(--fashion);
    color: white;
    border-color: var(--fashion);
  }
  .cat-card.highlight-fashion .cat-icon { background: rgba(255,255,255,0.18); color: white; }
  .cat-card.highlight-fashion .cat-card-meta { color: rgba(255,255,255,0.7); }
  .cat-card.highlight-prime {
    background: var(--ink);
    color: var(--cream);
    border-color: var(--ink);
  }
  .cat-card.highlight-prime .cat-icon { background: var(--prime); color: white; }
  .cat-card.highlight-prime:hover .cat-icon { background: var(--cream); color: var(--ink); }
  .cat-card.highlight-prime .cat-card-meta { color: rgba(245,241,234,0.6); }

  @media (max-width: 1024px) { .cat-grid { grid-template-columns: repeat(3, 1fr); } }
  @media (max-width: 720px) { .cat-grid { grid-template-columns: repeat(2, 1fr); } }

  /* ============================================
     4. WHY CHOOSE
  ============================================ */
  .why {
    padding: 120px 0;
    background: var(--ink);
    color: var(--cream);
    position: relative;
    overflow: hidden;
  }
  .why::before {
    content: "";
    position: absolute;
    top: 50%; left: 50%;
    transform: translate(-50%, -50%);
    width: 800px; height: 800px;
    background: radial-gradient(circle, rgba(93,48,225,0.08), transparent 60%);
    pointer-events: none;
  }
  .why .section-head h2 { color: var(--cream); }
  .why .section-eyebrow { color: rgba(245,241,234,0.6); }
  .why .section-eyebrow::before { background: var(--cream); }
  .why .head-meta { color: rgba(245,241,234,0.7); }

  .why-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 0;
    border-top: 1px solid rgba(245,241,234,0.12);
    border-left: 1px solid rgba(245,241,234,0.12);
  }
  .why-card {
    padding: 40px 32px;
    border-right: 1px solid rgba(245,241,234,0.12);
    border-bottom: 1px solid rgba(245,241,234,0.12);
    transition: background 0.3s;
    position: relative;
  }
  .why-card:hover { background: rgba(245,241,234,0.04); }
  .why-card .why-icon {
    width: 56px; height: 56px;
    border-radius: 14px;
    background: transparent;
    border: 1px solid rgba(245,241,234,0.18);
    display: flex; align-items: center; justify-content: center;
    color: var(--cream);
    margin-bottom: 28px;
    transition: all 0.35s cubic-bezier(0.4, 0, 0.2, 1);
  }
  .why-card:hover .why-icon {
    background: var(--fashion);
    border-color: var(--fashion);
    color: white;
    transform: scale(1.06) rotate(-4deg);
  }
  .why-card .why-icon svg { width: 26px; height: 26px; }
  .why-card h4 {
    font-family: var(--serif);
    font-size: 22px;
    font-weight: 500;
    margin-bottom: 10px;
    letter-spacing: -0.02em;
  }
  .why-card p {
    font-size: 14px;
    line-height: 1.6;
    color: rgba(245,241,234,0.7);
  }
  .why-card-num {
    position: absolute;
    top: 32px; right: 32px;
    font-family: var(--mono);
    font-size: 11px;
    color: rgba(245,241,234,0.4);
    letter-spacing: 0.1em;
  }

  @media (max-width: 900px) { .why-grid { grid-template-columns: repeat(2, 1fr); } }
  @media (max-width: 600px) { .why-grid { grid-template-columns: 1fr; } }

  /* ============================================
     5. TRENDING PRODUCTS
  ============================================ */
  .trending {
    padding: 120px 0;
    background: var(--cream);
  }
  .tabs {
    display: inline-flex;
    background: var(--paper);
    border: 1px solid var(--line);
    border-radius: 100px;
    padding: 4px;
    margin-bottom: 0;
  }
  .tab {
    padding: 10px 22px;
    border-radius: 100px;
    font-size: 13px;
    font-weight: 500;
    color: var(--muted);
    transition: all 0.3s;
    display: inline-flex; align-items: center; gap: 8px;
  }
  .tab.active {
    background: var(--ink);
    color: var(--cream);
  }
  .tab .dot {
    width: 6px; height: 6px;
    border-radius: 50%;
    background: currentColor;
  }
  .tab.active .dot.fashion { background: var(--fashion); }
  .tab.active .dot.prime { background: var(--prime); }

  .product-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 24px;
    margin-top: 56px;
  }
  .product-card {
    background: var(--paper);
    border-radius: 20px;
    overflow: hidden;
    border: 1px solid var(--line);
    transition: all 0.3s;
    cursor: pointer;
    position: relative;
  }
  .product-card:hover {
    transform: translateY(-4px);
    box-shadow: 0 20px 40px -10px rgba(20,17,15,0.12);
  }
  .product-image {
    aspect-ratio: 1;
    position: relative;
    overflow: hidden;
    display: flex; align-items: center; justify-content: center;
  }
  .product-image .pi-bg {
    position: absolute; inset: 0;
  }
  .product-image .label {
    position: absolute; top: 14px; left: 14px;
    padding: 6px 12px;
    border-radius: 100px;
    font-size: 11px;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.06em;
    z-index: 2;
  }
  .label.fashion { background: var(--fashion); color: white; }
  .label.prime { background: var(--prime); color: white; }
  .label.sale { background: var(--ink); color: white; }

  .wishlist {
    position: absolute; top: 14px; right: 14px;
    width: 36px; height: 36px;
    border-radius: 50%;
    background: rgba(255,255,255,0.9);
    backdrop-filter: blur(10px);
    display: flex; align-items: center; justify-content: center;
    color: var(--ink);
    transition: all 0.2s;
    z-index: 2;
  }
  .wishlist:hover { background: var(--ink); color: var(--fashion); transform: scale(1.1); }
  .wishlist svg { width: 16px; height: 16px; }

  .quick-add {
    position: absolute; bottom: 0; left: 0; right: 0;
    background: var(--ink);
    color: var(--cream);
    padding: 12px;
    text-align: center;
    font-size: 12px;
    font-weight: 500;
    text-transform: uppercase;
    letter-spacing: 0.08em;
    transform: translateY(100%);
    transition: transform 0.3s;
    z-index: 2;
    display: flex; align-items: center; justify-content: center; gap: 8px;
  }
  .product-card:hover .quick-add { transform: translateY(0); }
  .quick-add svg { width: 14px; height: 14px; }

  .product-info {
    padding: 18px;
  }
  .product-rating {
    display: flex; align-items: center; gap: 4px;
    color: var(--fashion);
    margin-bottom: 8px;
  }
  .product-rating svg { width: 12px; height: 12px; fill: currentColor; }
  .product-rating span {
    font-family: var(--mono);
    font-size: 11px;
    color: var(--muted);
    margin-left: 4px;
  }
  .product-name {
    font-family: var(--serif);
    font-size: 17px;
    font-weight: 500;
    line-height: 1.2;
    margin-bottom: 10px;
    letter-spacing: -0.01em;
  }
  .product-price {
    display: flex; align-items: center; gap: 8px;
  }
  .price-current {
    font-family: var(--mono);
    font-size: 15px;
    font-weight: 600;
  }
  .price-old {
    font-family: var(--mono);
    font-size: 12px;
    color: var(--muted);
    text-decoration: line-through;
  }

  /* product visual placeholders */
  .pi-tshirt {
    background: linear-gradient(160deg, #E5DAFB, #A48BF0);
    width: 100%; height: 100%;
    display: flex; align-items: center; justify-content: center;
  }
  .pi-electronic {
    background: linear-gradient(160deg, #E5E9F2, #C5CDE0);
    width: 100%; height: 100%;
    display: flex; align-items: center; justify-content: center;
  }
  .pi-home {
    background: linear-gradient(160deg, #DAE5DC, #ABC5B0);
    width: 100%; height: 100%;
    display: flex; align-items: center; justify-content: center;
  }
  .pi-accessory {
    background: linear-gradient(160deg, #F0E6D2, #D4B896);
    width: 100%; height: 100%;
    display: flex; align-items: center; justify-content: center;
  }
  .pi-content {
    width: 60%; height: 60%;
    color: var(--ink-soft);
  }

  @media (max-width: 1024px) { .product-grid { grid-template-columns: repeat(3, 1fr); } }
  @media (max-width: 720px) { .product-grid { grid-template-columns: repeat(2, 1fr); } }

  /* ============================================
     6. SHOPPING EXPERIENCE / STEPS — modern 2026
  ============================================ */
  .steps {
    padding: 140px 0;
    background: var(--paper);
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
    position: relative;
    overflow: hidden;
  }
  /* subtle blob/gradient hint behind */
  .steps::before {
    content: "";
    position: absolute;
    top: 30%; right: -100px;
    width: 480px; height: 480px;
    background: radial-gradient(circle, rgba(93, 48, 225, 0.08), transparent 65%);
    pointer-events: none;
    z-index: 0;
  }

  .steps-track {
    position: relative;
    z-index: 1;
    margin-top: 24px;
  }

  /* The vertical connector line on the left */
  .steps-track::before {
    content: "";
    position: absolute;
    left: 64px;
    top: 30px;
    bottom: 30px;
    width: 1px;
    background: repeating-linear-gradient(
      to bottom,
      var(--line) 0px,
      var(--line) 6px,
      transparent 6px,
      transparent 12px
    );
    z-index: 0;
  }

  .step {
    position: relative;
    display: grid;
    grid-template-columns: 130px 1fr 240px;
    align-items: center;
    gap: 48px;
    padding: 36px 0;
    border-bottom: 1px solid var(--line);
    transition: padding 0.45s cubic-bezier(0.4, 0, 0.2, 1);
    cursor: pointer;
  }
  .step:last-child { border-bottom: 0; }
  .step:hover { padding-left: 8px; }

  /* Large outlined number with active-state filled circle */
  .step-num {
    position: relative;
    width: 130px;
    z-index: 2;
    display: flex;
    align-items: center;
    gap: 18px;
  }
  .step-num-circle {
    width: 14px; height: 14px;
    border-radius: 50%;
    background: var(--paper);
    border: 1.5px solid var(--ink);
    flex-shrink: 0;
    transition: all 0.4s cubic-bezier(0.4, 0, 0.2, 1);
    position: relative;
  }
  .step-num-circle::after {
    content: "";
    position: absolute;
    inset: 3px;
    border-radius: 50%;
    background: transparent;
    transition: background 0.4s;
  }
  .step:hover .step-num-circle {
    border-color: var(--fashion);
    transform: scale(1.15);
  }
  .step:hover .step-num-circle::after { background: var(--fashion); }

  .step-num-label {
    font-family: var(--display);
    font-weight: 800;
    font-size: 64px;
    letter-spacing: -0.05em;
    line-height: 1;
    color: var(--ink);
    -webkit-text-stroke: 1.5px var(--ink);
    -webkit-text-fill-color: transparent;
    transition: all 0.4s cubic-bezier(0.4, 0, 0.2, 1);
  }
  .step:hover .step-num-label {
    -webkit-text-fill-color: var(--ink);
  }

  /* Title + description */
  .step-content h4 {
    font-family: var(--display);
    font-size: 32px;
    font-weight: 800;
    line-height: 1.05;
    letter-spacing: -0.03em;
    margin-bottom: 8px;
    color: var(--ink);
    transition: color 0.3s;
  }
  .step:hover .step-content h4 { color: var(--fashion-deep); }
  .step-content p {
    font-size: 15px;
    color: var(--muted);
    line-height: 1.6;
    max-width: 560px;
  }

  /* Right side: visual indicator + arrow */
  .step-meta {
    display: flex;
    align-items: center;
    justify-content: flex-end;
    gap: 18px;
  }
  .step-tag {
    font-family: var(--mono);
    font-size: 11px;
    text-transform: uppercase;
    letter-spacing: 0.14em;
    color: var(--muted);
    padding: 8px 14px;
    border: 1px solid var(--line);
    border-radius: 100px;
    background: transparent;
    transition: all 0.3s;
    white-space: nowrap;
  }
  .step:hover .step-tag {
    background: var(--ink);
    color: var(--cream);
    border-color: var(--ink);
  }
  .step-arrow {
    width: 56px; height: 56px;
    border-radius: 50%;
    background: transparent;
    border: 1px solid var(--line);
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--ink);
    transition: all 0.4s cubic-bezier(0.4, 0, 0.2, 1);
    flex-shrink: 0;
  }
  .step-arrow svg {
    width: 18px; height: 18px;
    transition: transform 0.4s cubic-bezier(0.4, 0, 0.2, 1);
  }
  .step:hover .step-arrow {
    background: var(--fashion);
    border-color: var(--fashion);
    color: white;
    transform: rotate(-45deg);
  }
  .step:hover .step-arrow svg {
    transform: translate(2px, -2px);
  }

  @media (max-width: 1024px) {
    .step {
      grid-template-columns: 100px 1fr auto;
      gap: 32px;
      padding: 32px 0;
    }
    .step-num { width: 100px; gap: 12px; }
    .step-num-label { font-size: 48px; }
    .step-content h4 { font-size: 26px; }
    .steps-track::before { left: 50px; }
    .step-tag { display: none; }
  }
  @media (max-width: 640px) {
    .steps { padding: 80px 0; }
    .step {
      grid-template-columns: 1fr auto;
      grid-template-rows: auto auto;
      gap: 16px 16px;
      padding: 26px 0;
    }
    .steps-track::before { display: none; }
    .step-num {
      grid-column: 1; grid-row: 1;
      width: auto; gap: 10px;
    }
    .step-num-label { font-size: 36px; }
    .step-num-circle { width: 10px; height: 10px; }
    .step-content {
      grid-column: 1 / -1; grid-row: 2;
    }
    .step-content h4 { font-size: 22px; }
    .step-content p { font-size: 14px; }
    .step-meta {
      grid-column: 2; grid-row: 1;
    }
    .step-arrow { width: 44px; height: 44px; }
    .step-arrow svg { width: 14px; height: 14px; }
    .step:hover { padding-left: 0; }
  }

  /* ============================================
     7. PROMO BANNERS
  ============================================ */
  .promos {
    padding: 120px 0;
    background: var(--cream);
  }
  .promo-grid {
    display: grid;
    grid-template-columns: 1.5fr 1fr;
    gap: 24px;
    margin-bottom: 24px;
  }
  .promo-grid.alt { grid-template-columns: 1fr 1.5fr; }

  .promo {
    border-radius: 28px;
    padding: 56px;
    min-height: 320px;
    position: relative;
    overflow: hidden;
    display: flex; flex-direction: column; justify-content: space-between;
    cursor: pointer;
    transition: transform 0.4s;
  }
  .promo:hover { transform: translateY(-4px); }
  .promo-1 {
    background: linear-gradient(135deg, #5D30E1 0%, #4621B0 100%);
    color: white;
  }
  .promo-2 {
    background: var(--paper);
    border: 1px solid var(--line);
    color: var(--ink);
  }
  .promo-3 {
    background: var(--ink);
    color: var(--cream);
  }
  .promo-4 {
    background: linear-gradient(135deg, #DCE5FF 0%, #B5C7FF 100%);
    color: var(--ink);
  }
  .promo-tag {
    font-family: var(--mono);
    font-size: 11px;
    text-transform: uppercase;
    letter-spacing: 0.14em;
    opacity: 0.7;
    margin-bottom: 16px;
  }
  .promo h3 {
    font-family: var(--serif);
    font-size: clamp(32px, 4vw, 52px);
    line-height: 0.98;
    font-weight: 400;
    letter-spacing: -0.03em;
    max-width: 80%;
  }
  .promo h3 em { font-style: italic; font-weight: 300; }
  .promo p {
    font-size: 15px;
    line-height: 1.6;
    margin-top: 16px;
    opacity: 0.85;
    max-width: 380px;
  }
  .promo-link {
    display: inline-flex; align-items: center; gap: 10px;
    font-size: 14px;
    font-weight: 500;
    margin-top: 32px;
    align-self: flex-start;
    padding: 12px 0;
    border-bottom: 1px solid currentColor;
    transition: gap 0.3s;
  }
  .promo:hover .promo-link { gap: 16px; }
  .promo-link svg { width: 14px; height: 14px; }

  .promo-deco {
    position: absolute;
    right: -40px; bottom: -40px;
    width: 280px; height: 280px;
    border-radius: 50%;
    border: 1px solid currentColor;
    opacity: 0.1;
  }
  .promo-deco-2 {
    position: absolute;
    right: 40px; top: 40px;
    width: 80px; height: 80px;
    color: currentColor;
    opacity: 0.3;
  }

  .promo-discount {
    font-family: var(--serif);
    font-size: clamp(60px, 9vw, 130px);
    font-weight: 400;
    line-height: 1;
    letter-spacing: -0.05em;
    font-style: italic;
    position: absolute;
    bottom: 32px;
    right: 56px;
    opacity: 0.16;
  }

  @media (max-width: 900px) {
    .promo-grid, .promo-grid.alt { grid-template-columns: 1fr; }
    .promo { padding: 36px; min-height: 260px; }
  }

  /* ============================================
     8. TESTIMONIALS
  ============================================ */
  .testimonials {
    padding: 120px 0;
    background: var(--paper);
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
  }
  .testimonial-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 24px;
  }
  .testimonial {
    background: var(--cream);
    border: 1px solid var(--line);
    border-radius: 24px;
    padding: 36px;
    position: relative;
    transition: all 0.3s;
  }
  .testimonial:hover {
    transform: translateY(-4px);
    border-color: var(--ink);
  }
  .testimonial .stars {
    display: flex; gap: 2px;
    color: var(--fashion);
    margin-bottom: 20px;
  }
  .testimonial .stars svg { width: 16px; height: 16px; fill: currentColor; }
  .testimonial blockquote {
    font-family: var(--serif);
    font-size: 19px;
    line-height: 1.4;
    font-weight: 500;
    letter-spacing: -0.01em;
    margin-bottom: 28px;
  }
  .testimonial-author {
    display: flex; align-items: center; gap: 14px;
    padding-top: 20px;
    border-top: 1px solid var(--line);
  }
  .author-avatar {
    width: 44px; height: 44px;
    border-radius: 50%;
    display: flex; align-items: center; justify-content: center;
    font-family: var(--serif);
    font-size: 18px;
    font-weight: 500;
    color: white;
  }
  .author-info h5 {
    font-size: 14px;
    font-weight: 600;
    margin-bottom: 2px;
  }
  .author-info p {
    font-size: 12px;
    color: var(--muted);
    font-family: var(--mono);
  }
  .quote-mark {
    position: absolute;
    top: 24px; right: 32px;
    font-family: var(--serif);
    font-size: 80px;
    line-height: 1;
    font-style: italic;
    color: var(--line);
    pointer-events: none;
  }
  .platform-tag {
    display: inline-flex; align-items: center; gap: 6px;
    margin-left: auto;
    font-family: var(--mono);
    font-size: 11px;
    text-transform: uppercase;
    letter-spacing: 0.08em;
    padding: 4px 10px;
    border-radius: 100px;
  }
  .platform-tag.fashion { background: var(--fashion-soft); color: var(--fashion-deep); }
  .platform-tag.prime { background: var(--prime-soft); color: var(--prime-deep); }

  @media (max-width: 900px) { .testimonial-grid { grid-template-columns: 1fr; } }

  /* ============================================
     9. STATS
  ============================================ */
  .stats {
    padding: 100px 0;
    background: var(--cream);
  }
  .stats-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 0;
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
  }
  .stat-block {
    padding: 48px 32px;
    border-right: 1px solid var(--line);
    text-align: center;
    transition: background 0.3s;
  }
  .stat-block:last-child { border-right: 0; }
  .stat-block:hover { background: var(--paper); }
  .stat-value {
    font-family: var(--serif);
    font-size: clamp(40px, 5vw, 64px);
    font-weight: 400;
    line-height: 1;
    letter-spacing: -0.04em;
    margin-bottom: 8px;
  }
  .stat-value sup {
    font-size: 0.5em;
    color: var(--fashion);
    margin-left: 4px;
  }
  .stat-block p {
    font-family: var(--mono);
    font-size: 12px;
    color: var(--muted);
    text-transform: uppercase;
    letter-spacing: 0.1em;
  }
  @media (max-width: 720px) {
    .stats-grid { grid-template-columns: repeat(2, 1fr); }
    .stat-block:nth-child(2) { border-right: 0; }
    .stat-block:nth-child(1), .stat-block:nth-child(2) { border-bottom: 1px solid var(--line); }
  }

  /* ============================================
     10. MOBILE APP
  ============================================ */
  .app {
    padding: 120px 0;
    background: var(--ink);
    color: var(--cream);
    overflow: hidden;
  }
  .app-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 80px;
    align-items: center;
  }
  .app .section-eyebrow { color: rgba(245,241,234,0.6); }
  .app .section-eyebrow::before { background: var(--cream); }
  .app h2 {
    font-family: var(--serif);
    font-size: clamp(36px, 4.5vw, 60px);
    font-weight: 400;
    line-height: 1.05;
    letter-spacing: -0.03em;
    margin: 16px 0 24px;
  }
  .app h2 em { font-style: italic; font-weight: 300; color: var(--fashion); }
  .app p.lead {
    font-size: 17px;
    line-height: 1.6;
    color: rgba(245,241,234,0.7);
    margin-bottom: 36px;
    max-width: 460px;
  }
  .app-features {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px 32px;
    margin-bottom: 40px;
  }
  .app-feature {
    display: flex; align-items: center; gap: 12px;
    font-size: 14px;
    color: rgba(245,241,234,0.8);
  }
  .app-feature svg {
    width: 18px; height: 18px;
    color: var(--fashion);
    flex-shrink: 0;
  }
  .app-buttons { display: flex; gap: 12px; flex-wrap: wrap; }
  .store-btn {
    background: var(--cream);
    color: var(--ink);
    padding: 14px 22px;
    border-radius: 12px;
    display: inline-flex; align-items: center; gap: 12px;
    transition: all 0.2s;
  }
  .store-btn:hover { transform: translateY(-2px); }
  .store-btn svg { width: 24px; height: 24px; }
  .store-btn-text { display: flex; flex-direction: column; align-items: flex-start; }
  .store-btn-text small { font-size: 10px; opacity: 0.7; }
  .store-btn-text strong { font-size: 15px; font-weight: 600; }

  /* Phone mockup */
  .phone {
    position: relative;
    width: 320px;
    height: 640px;
    margin: 0 auto;
    background: var(--ink);
    border-radius: 48px;
    border: 8px solid #2A2520;
    box-shadow: 0 40px 100px rgba(93,48,225,0.2), 0 0 0 1px rgba(255,255,255,0.05);
    overflow: hidden;
    transform: rotate(-3deg);
  }
  .phone-screen {
    width: 100%; height: 100%;
    background: var(--cream);
    color: var(--ink);
    overflow: hidden;
    position: relative;
    padding: 40px 20px 20px;
  }
  .phone-notch {
    position: absolute;
    top: 8px; left: 50%;
    transform: translateX(-50%);
    width: 100px; height: 22px;
    background: var(--ink);
    border-radius: 100px;
    z-index: 5;
  }
  .phone-status {
    display: flex; justify-content: space-between; align-items: center;
    margin-bottom: 16px;
    font-family: var(--mono);
    font-size: 11px;
    font-weight: 600;
  }
  .phone-header {
    display: flex; align-items: center; justify-content: space-between;
    margin-bottom: 20px;
  }
  .phone-logo {
    font-family: var(--serif);
    font-size: 22px;
    font-weight: 600;
    letter-spacing: -0.03em;
  }
  .phone-icons { display: flex; gap: 14px; color: var(--ink-soft); }
  .phone-icons svg { width: 18px; height: 18px; }
  .phone-search {
    background: var(--paper);
    border: 1px solid var(--line);
    border-radius: 100px;
    padding: 10px 16px;
    display: flex; align-items: center; gap: 10px;
    margin-bottom: 18px;
    color: var(--muted);
    font-size: 12px;
  }
  .phone-search svg { width: 14px; height: 14px; }
  .phone-tabs {
    display: flex; gap: 6px;
    margin-bottom: 18px;
  }
  .phone-tab {
    padding: 6px 14px;
    border-radius: 100px;
    font-size: 11px;
    font-weight: 500;
    background: var(--paper);
    border: 1px solid var(--line);
  }
  .phone-tab.active { background: var(--ink); color: var(--cream); border-color: var(--ink); }
  .phone-products {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 10px;
  }
  .phone-product {
    background: var(--paper);
    border-radius: 12px;
    border: 1px solid var(--line);
    overflow: hidden;
  }
  .phone-product-img {
    height: 100px;
    background: linear-gradient(160deg, #E5DAFB, #A48BF0);
    display: flex; align-items: center; justify-content: center;
  }
  .phone-product-img.b {
    background: linear-gradient(160deg, #DCE5FF, #B5C7FF);
  }
  .phone-product-img svg { width: 40px; height: 40px; color: var(--ink-soft); }
  .phone-product-info {
    padding: 8px 10px;
  }
  .phone-product-name {
    font-size: 11px; font-weight: 500;
    margin-bottom: 4px;
    line-height: 1.2;
  }
  .phone-product-price {
    font-family: var(--mono);
    font-size: 11px;
    font-weight: 600;
  }
  .phone-banner {
    background: var(--fashion);
    color: white;
    border-radius: 14px;
    padding: 14px;
    margin-bottom: 14px;
    display: flex; justify-content: space-between; align-items: center;
  }
  .phone-banner-text { font-family: var(--serif); font-size: 14px; font-weight: 500; line-height: 1.2; }
  .phone-banner-tag { font-family: var(--mono); font-size: 9px; opacity: 0.8; text-transform: uppercase; }
  .phone-banner-cta {
    background: white;
    color: var(--ink);
    width: 32px; height: 32px;
    border-radius: 50%;
    display: flex; align-items: center; justify-content: center;
  }
  .phone-banner-cta svg { width: 14px; height: 14px; }

  @media (max-width: 900px) {
    .app-grid { grid-template-columns: 1fr; gap: 60px; }
    .phone { transform: rotate(0); }
  }

  /* ============================================
     11. FAQ
  ============================================ */
  .faq {
    padding: 120px 0;
    background: var(--cream);
  }
  .faq-wrap {
    display: grid;
    grid-template-columns: 1fr 1.4fr;
    gap: 80px;
    align-items: start;
  }
  .faq-list {
    border-top: 1px solid var(--line);
  }
  .faq-item {
    border-bottom: 1px solid var(--line);
  }
  .faq-q {
    width: 100%;
    text-align: left;
    padding: 28px 0;
    display: flex; align-items: center; justify-content: space-between;
    font-family: var(--serif);
    font-size: 22px;
    font-weight: 500;
    color: var(--ink);
    letter-spacing: -0.02em;
    transition: color 0.2s;
  }
  .faq-q:hover { color: var(--fashion-deep); }
  .faq-q .plus {
    width: 36px; height: 36px;
    border-radius: 50%;
    background: var(--paper);
    border: 1px solid var(--line);
    display: flex; align-items: center; justify-content: center;
    flex-shrink: 0;
    margin-left: 24px;
    transition: all 0.3s;
  }
  .faq-item.open .faq-q .plus {
    background: var(--ink);
    color: var(--cream);
    border-color: var(--ink);
    transform: rotate(45deg);
  }
  .faq-q .plus svg { width: 16px; height: 16px; }
  .faq-a {
    max-height: 0;
    overflow: hidden;
    transition: max-height 0.4s ease, padding 0.4s ease;
    color: var(--muted);
    font-size: 15px;
    line-height: 1.7;
    padding: 0 60px 0 0;
  }
  .faq-item.open .faq-a {
    max-height: 320px;
    padding: 0 60px 32px 0;
  }
  @media (max-width: 900px) {
    .faq-wrap { grid-template-columns: 1fr; gap: 40px; }
    .faq-q { font-size: 18px; padding: 22px 0; }
  }

  /* ============================================
     12. FINAL CTA
  ============================================ */
  .final-cta {
    padding: 100px 0 120px;
    background: var(--cream);
  }
  .cta-card {
    background: linear-gradient(135deg, #14110F 0%, #2A2520 100%);
    color: var(--cream);
    border-radius: 36px;
    padding: 100px 80px;
    text-align: center;
    position: relative;
    overflow: hidden;
  }
  .cta-card::before {
    content: "";
    position: absolute;
    top: -50%; left: -10%;
    width: 60%; height: 200%;
    background: radial-gradient(ellipse, rgba(93,48,225,0.18), transparent 60%);
    pointer-events: none;
  }
  .cta-card::after {
    content: "";
    position: absolute;
    bottom: -50%; right: -10%;
    width: 60%; height: 200%;
    background: radial-gradient(ellipse, rgba(30,80,255,0.15), transparent 60%);
    pointer-events: none;
  }
  .cta-card .cta-eyebrow {
    font-family: var(--mono);
    font-size: 12px;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: var(--fashion);
    margin-bottom: 24px;
    position: relative;
  }
  .cta-card h2 {
    font-family: var(--serif);
    font-size: clamp(40px, 6vw, 84px);
    font-weight: 400;
    line-height: 1;
    letter-spacing: -0.04em;
    margin-bottom: 28px;
    position: relative;
  }
  .cta-card h2 em { font-style: italic; font-weight: 300; }
  .cta-card h2 .f { color: var(--fashion); }
  .cta-card h2 .p { color: #6F8FFF; }
  .cta-card p {
    font-size: 18px;
    line-height: 1.6;
    max-width: 560px;
    margin: 0 auto 44px;
    color: rgba(245,241,234,0.75);
    position: relative;
  }
  .cta-buttons {
    display: flex; gap: 14px;
    justify-content: center;
    flex-wrap: wrap;
    position: relative;
  }
  @media (max-width: 720px) { .cta-card { padding: 60px 32px; border-radius: 24px; } }

  /* ============================================
     13. FOOTER — modern editorial 2026
  ============================================ */
  footer {
    background: var(--ink);
    color: var(--cream);
    padding: 40px 0 0;
    position: relative;
    overflow: hidden;
  }

  /* Newsletter ribbon at top */
  .footer-ribbon {
    border-bottom: 1px solid rgba(245,241,234,0.12);
    padding: 36px 0;
  }
  .footer-ribbon-inner {
    display: grid;
    grid-template-columns: 1fr auto;
    gap: 48px;
    align-items: center;
  }
  .footer-ribbon-text h3 {
    font-family: var(--display);
    font-weight: 800;
    font-size: 38px;
    line-height: 1.1;
    letter-spacing: -0.03em;
    margin: 0;
  }
  .footer-ribbon-text p {
    font-size: 14px;
    color: rgba(245,241,234,0.6);
    margin-top: 8px;
    max-width: 480px;
  }
  .footer-newsletter {
    display: flex;
    background: rgba(245,241,234,0.06);
    border-radius: 100px;
    padding: 6px 6px 6px 24px;
    border: 1px solid rgba(245,241,234,0.18);
    min-width: 380px;
    align-items: center;
    transition: border-color 0.2s;
  }
  .footer-newsletter:focus-within { border-color: var(--fashion); }
  .footer-newsletter input {
    flex: 1;
    background: transparent;
    border: 0;
    color: var(--cream);
    font-family: inherit;
    font-size: 14px;
    outline: none;
    min-width: 0;
  }
  .footer-newsletter input::placeholder { color: rgba(245,241,234,0.5); }
  .footer-newsletter button {
    background: var(--fashion);
    color: white;
    padding: 12px 22px;
    border-radius: 100px;
    font-size: 13px;
    font-weight: 500;
    display: inline-flex; align-items: center; gap: 8px;
    transition: all 0.25s;
    flex-shrink: 0;
  }
  .footer-newsletter button:hover {
    background: var(--fashion-deep);
    gap: 12px;
  }
  .footer-newsletter button svg { width: 14px; height: 14px; }

  /* Two big featured shop blocks */
  .footer-shops {
    display: grid;
    grid-template-columns: 1fr 1fr;
    border-bottom: 1px solid rgba(245,241,234,0.12);
  }
  .footer-shop {
    padding: 80px 40px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 24px;
    transition: background 0.3s;
    cursor: pointer;
    position: relative;
    min-height: 280px;
  }
  .footer-shop:first-child { border-right: 1px solid rgba(245,241,234,0.12); }
  .footer-shop:hover { background: rgba(245,241,234,0.03); }
  .footer-shop-tag {
    font-family: var(--mono);
    font-size: 12px;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: rgba(245,241,234,0.5);
    margin-bottom: 18px;
  }
  .footer-shop-name {
    font-family: var(--display);
    font-weight: 800;
    font-size: 56px;
    letter-spacing: -0.03em;
    line-height: 1;
    margin-bottom: 14px;
  }
  .footer-shop-domain {
    font-family: var(--mono);
    font-size: 13px;
    color: rgba(245,241,234,0.55);
    letter-spacing: 0.04em;
  }
  .footer-shop:nth-child(1) .footer-shop-name { color: #5D30E1; }
  .footer-shop-arrow {
    width: 64px; height: 64px;
    border-radius: 50%;
    border: 1px solid rgba(245,241,234,0.25);
    display: flex; align-items: center; justify-content: center;
    color: var(--cream);
    transition: all 0.4s cubic-bezier(0.4, 0, 0.2, 1);
    flex-shrink: 0;
  }
  .footer-shop-arrow svg { width: 20px; height: 20px; transition: transform 0.4s; }
  .footer-shop:hover .footer-shop-arrow {
    background: var(--fashion);
    border-color: var(--fashion);
    transform: rotate(-45deg);
  }
  .footer-shop:hover .footer-shop-arrow svg {
    transform: translate(2px, -2px);
  }

  /* Link grid */
  .footer-links {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 48px;
    padding: 60px 0;
    border-bottom: 1px solid rgba(245,241,234,0.12);
  }
  .footer-col h5 {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: rgba(245,241,234,0.5);
    margin-bottom: 22px;
    display: flex;
    align-items: center;
    gap: 10px;
  }
  .footer-col h5::before {
    content: "";
    width: 16px; height: 1px;
    background: rgba(245,241,234,0.3);
  }
  .footer-col ul { list-style: none; }
  .footer-col li { margin-bottom: 12px; }
  .footer-col a,
  .footer-col span {
    font-size: 14px;
    color: rgba(245,241,234,0.85);
    transition: all 0.2s;
    display: inline-flex;
    align-items: center;
    gap: 6px;
  }
  .footer-col a::before {
    content: "→";
    opacity: 0;
    transform: translateX(-6px);
    transition: all 0.2s;
    font-family: var(--mono);
  }
  .footer-col a:hover { color: var(--fashion); }
  .footer-col a:hover::before { opacity: 1; transform: translateX(0); }

  /* Massive wordmark display */
  .footer-wordmark {
    padding: 60px 0 0;
    text-align: center;
    overflow: hidden;
    position: relative;
  }
  .footer-wordmark span {
    display: block;
    font-family: var(--display);
    font-weight: 900;
    font-size: clamp(80px, 18vw, 280px);
    line-height: 0.85;
    letter-spacing: -0.06em;
    color: transparent;
    -webkit-text-stroke: 1px rgba(245,241,234,0.18);
    user-select: none;
    pointer-events: none;
    margin-bottom: -0.25em;
  }
  .footer-wordmark .accent {
    color: var(--fashion);
    -webkit-text-stroke: 0;
    display: inline-block;
  }

  /* Bottom bar */
  .footer-bottom {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 28px 0;
    border-top: 1px solid rgba(245,241,234,0.12);
    flex-wrap: wrap;
    gap: 20px;
    position: relative;
    z-index: 2;
    background: var(--ink);
  }
  .footer-bottom-left {
    display: flex;
    align-items: center;
    gap: 24px;
    flex-wrap: wrap;
  }
  .footer-bottom-left p {
    font-size: 12px;
    color: rgba(245,241,234,0.5);
    font-family: var(--mono);
    letter-spacing: 0.04em;
  }
  .footer-bottom-divider {
    width: 1px; height: 14px;
    background: rgba(245,241,234,0.15);
  }
  .footer-status {
    display: flex; align-items: center; gap: 8px;
    font-family: var(--mono);
    font-size: 12px;
    color: rgba(245,241,234,0.7);
    letter-spacing: 0.04em;
  }
  .footer-status .dot {
    width: 6px; height: 6px;
    border-radius: 50%;
    background: #2BB673;
    box-shadow: 0 0 0 3px rgba(43,182,115,0.2);
    animation: pulse 2s infinite;
  }
  .socials { display: flex; gap: 8px; }
  .socials a {
    width: 36px; height: 36px;
    border-radius: 50%;
    border: 1px solid rgba(245,241,234,0.18);
    background: transparent;
    display: flex; align-items: center; justify-content: center;
    transition: all 0.25s;
    color: rgba(245,241,234,0.7);
  }
  .socials a:hover {
    background: var(--fashion);
    border-color: var(--fashion);
    color: white;
  }
  .socials svg { width: 14px; height: 14px; }
  .pay-icons { display: flex; gap: 6px; align-items: center; }
  .pay-icon {
    padding: 5px 9px;
    background: rgba(245,241,234,0.06);
    border: 1px solid rgba(245,241,234,0.12);
    border-radius: 4px;
    display: flex; align-items: center;
    font-family: var(--mono); font-size: 10px;
    font-weight: 600;
    color: rgba(245,241,234,0.65);
    letter-spacing: 0.06em;
  }

  @media (max-width: 1024px) {
    .footer-ribbon-inner { grid-template-columns: 1fr; gap: 24px; }
    .footer-ribbon-text h3 { font-size: 30px; }
    .footer-newsletter { min-width: 0; width: 100%; }
    .footer-links { grid-template-columns: repeat(2, 1fr); gap: 32px; }
    .footer-shop-name { font-size: 28px; }
  }
  @media (max-width: 640px) {
    .footer-ribbon { padding: 28px 0; }
    .footer-ribbon-text h3 { font-size: 24px; }
    .footer-shops { grid-template-columns: 1fr; }
    .footer-shop:first-child {
      border-right: 0;
      border-bottom: 1px solid rgba(245,241,234,0.12);
    }
    .footer-shop { padding: 28px 20px; }
    .footer-shop-name { font-size: 24px; }
    .footer-shop-arrow { width: 44px; height: 44px; }
    .footer-shop-arrow svg { width: 14px; height: 14px; }
    .footer-links {
      grid-template-columns: 1fr 1fr;
      gap: 28px 20px;
      padding: 40px 0;
    }
    .footer-bottom { padding: 20px 0; gap: 14px; }
    .footer-bottom-left { gap: 14px; }
    .footer-bottom-left p, .footer-status { font-size: 11px; }
    .footer-bottom-divider { display: none; }
  }

  /* Animation utility */
  @keyframes fadeUp {
    from { opacity: 0; transform: translateY(20px); }
    to   { opacity: 1; transform: translateY(0); }
  }
  .animate-on-scroll {
    opacity: 0;
    animation: fadeUp 0.7s ease forwards;
  }

  /* ============================================
     NAV TOGGLE (hamburger)
  ============================================ */
  .nav-toggle {
    display: none;
    width: 44px; height: 44px;
    flex-direction: column;
    justify-content: center;
    align-items: center;
    gap: 5px;
    border-radius: 50%;
    background: var(--paper);
    border: 1px solid var(--line);
    cursor: pointer;
    transition: background 0.2s;
    z-index: 60;
  }
  .nav-toggle:hover { background: var(--cream-2); }
  .nav-toggle span {
    display: block;
    width: 18px; height: 1.5px;
    background: var(--ink);
    transition: transform 0.3s, opacity 0.2s;
  }
  .nav-toggle.open span:nth-child(1) { transform: translateY(6.5px) rotate(45deg); }
  .nav-toggle.open span:nth-child(2) { opacity: 0; }
  .nav-toggle.open span:nth-child(3) { transform: translateY(-6.5px) rotate(-45deg); }

  /* ============================================
     COMPREHENSIVE MOBILE RESPONSIVE
     (≤900px tablets, ≤640px phones, ≤400px small phones)
  ============================================ */

  /* TABLET & DOWN ≤900 */
  @media (max-width: 900px) {
    .nav-toggle { display: flex; }
    .nav-links {
      display: none;
      position: fixed;
      top: 76px; left: 0; right: 0;
      background: var(--cream);
      border-bottom: 1px solid var(--line);
      flex-direction: column;
      align-items: stretch;
      gap: 0;
      padding: 12px 24px 24px;
      margin-left: 0;
      box-shadow: 0 20px 40px -20px rgba(20, 17, 15, 0.15);
    }
    .nav-links.open { display: flex; }
    .nav-links a {
      padding: 18px 0;
      font-size: 18px;
      font-family: var(--display);
      font-weight: 600;
      border-bottom: 1px solid var(--line);
    }
    .nav-links a:last-child { border-bottom: 0; }
    .nav-links a.has-dot::after { right: auto; left: 65px; top: 22px; }
  }

  /* PHONE ≤640 */
  @media (max-width: 640px) {
    /* Wrap padding */
    .wrap { padding: 0 18px; }

    /* Nav */
    .nav-inner { height: 64px; }
    .logo { height: 28px; }
    .logo-dot { width: 6px; height: 6px; }
    .nav-links { top: 64px; padding: 8px 18px 20px; }

    /* Marquee */
    .marquee {
      gap: 40px;
      padding: 16px 0;
      font-size: 11px;
      letter-spacing: 0.08em;
    }

    /* HERO */
    .hero { padding: 40px 0 56px; }
    .hero::before, .hero::after { width: 280px; height: 280px; }
    .hero-grid { gap: 40px; }
    .hero-eyebrow {
      font-size: 10px;
      padding: 6px 12px;
      margin-bottom: 20px;
    }
    .hero h1 {
      font-size: clamp(36px, 11vw, 48px);
      line-height: 0.98;
      margin-bottom: 20px;
    }
    .hero p.lead {
      font-size: 15px;
      margin-bottom: 28px;
    }
    .hero-cta { gap: 10px; }
    .cta-fashion, .cta-prime {
      padding: 14px 22px;
      font-size: 14px;
      flex: 1;
      justify-content: center;
      min-width: 0;
    }
    .cta-fashion svg, .cta-prime svg { width: 16px; height: 16px; }

    /* Hero visual sizing handled by component-level breakpoints */

    /* Section heads */
    .section-head { margin-bottom: 36px; gap: 16px; }
    .section-head h2 { font-size: clamp(28px, 8vw, 38px); margin-top: 12px; }
    .section-eyebrow { font-size: 11px; letter-spacing: 0.12em; }
    .section-eyebrow::before { width: 18px; }
    .head-meta { font-size: 13px; max-width: 100%; }

    /* SPLIT (Fashion / Prime cards) */
    .split { padding: 60px 0; }
    .split-grid { gap: 16px; }
    .brand-card {
      padding: 28px 24px;
      min-height: 420px;
      border-radius: 22px;
    }
    .brand-card-num { font-size: 11px; }
    .brand-card h3 {
      font-size: clamp(40px, 12vw, 56px);
      margin: 12px 0 16px;
    }
    .brand-card p {
      font-size: 14px;
      margin-bottom: 22px;
    }
    .brand-tags { gap: 6px; margin-bottom: 24px; }
    .brand-tag { font-size: 11px; padding: 5px 11px; }
    .brand-card-cta {
      padding: 13px 20px;
      font-size: 13px;
    }
    .brand-deco {
      width: 88px; height: 88px;
      bottom: 24px; right: 24px;
    }
    .brand-deco svg, .brand-deco img { width: 56px; height: 56px; }

    /* WHY BARAKIO */
    .why { padding: 60px 0; }
    .why-grid { grid-template-columns: 1fr; }
    .why-card { padding: 28px 22px; }
    .why-card .why-icon {
      width: 44px; height: 44px;
      margin-bottom: 16px;
    }
    .why-card .why-icon svg { width: 20px; height: 20px; }
    .why-card h4 { font-size: 19px; }
    .why-card p { font-size: 13px; }

    /* STEPS — handled by component-level breakpoints */

    /* PROMOS / CUSTOMER VOICES */
    .promos { padding: 60px 0; }
    .promo-grid, .promo-grid.alt {
      grid-template-columns: 1fr;
      gap: 16px;
    }
    .promo-grid { margin-bottom: 16px; }
    .promo {
      padding: 32px 26px;
      min-height: 240px;
      border-radius: 22px;
    }
    .promo-tag { font-size: 10px; margin-bottom: 12px; }
    .promo h3 {
      font-size: clamp(26px, 7.5vw, 34px);
      max-width: 100%;
    }
    .promo p {
      font-size: 14px;
      margin-top: 12px;
    }
    .promo-link {
      font-size: 13px;
      margin-top: 24px;
      padding: 10px 0;
    }
    .promo-discount {
      font-size: clamp(46px, 16vw, 70px);
      bottom: 22px;
      right: 26px;
    }
    .promo-deco-2 {
      right: 24px; top: 24px;
      width: 56px; height: 56px;
    }
    .promo-deco-2 svg { width: 40px !important; height: 40px !important; }

    /* FAQ */
    .faq { padding: 60px 0; }
    .faq-wrap { grid-template-columns: 1fr; gap: 32px; }
    .faq-q {
      font-size: 16px;
      padding: 18px 0;
    }
    .faq-q .plus {
      width: 30px; height: 30px;
      margin-left: 14px;
    }
    .faq-q .plus svg { width: 14px; height: 14px; }
    .faq-a {
      font-size: 13px;
      padding: 0 30px 0 0;
    }
    .faq-item.open .faq-a { padding: 0 30px 24px 0; }

    /* FINAL CTA */
    .final-cta { padding: 60px 0 80px; }
    .cta-card {
      padding: 56px 24px;
      border-radius: 24px;
    }
    .cta-card .cta-eyebrow {
      font-size: 11px;
      margin-bottom: 18px;
    }
    .cta-card h2 {
      font-size: clamp(32px, 9vw, 44px);
      margin-bottom: 18px;
    }
    .cta-card p {
      font-size: 15px;
      margin: 0 auto 32px;
    }
    .cta-buttons { flex-direction: column; gap: 10px; width: 100%; }
    .cta-buttons a { width: 100%; justify-content: center; }

    /* FOOTER — handled by component-level breakpoints */
  }

  /* SMALL PHONE ≤400 */
  @media (max-width: 400px) {
    .wrap { padding: 0 14px; }
    .hero h1 { font-size: 32px; }
    .brand-card h3 { font-size: 38px; }
    .promo h3 { font-size: 24px; }
    .cta-card h2 { font-size: 28px; }
    .marquee span { font-size: 10px; }
    .brand-deco { width: 70px; height: 70px; }
    .brand-deco svg, .brand-deco img { width: 44px; height: 44px; }
    .nav-toggle { width: 40px; height: 40px; }
  }

  /* Touch device tweaks */
  @media (hover: none) {
    .product-card:hover { transform: none; }
    .brand-card:hover { transform: none; }
    .cat-card:hover { transform: none; }
    .promo:hover { transform: none; }
    .testimonial:hover { transform: none; }
  }
  /* ============================================
     DISPLAY FONT OVERRIDE — Inter Black for all headings
     (layout / sizing unchanged, only family + weight + style)
  ============================================ */
  /* H1 stays at heaviest weight (900) */
  .hero h1 {
    font-family: var(--display) !important;
    font-weight: 900 !important;
    font-style: normal !important;
    letter-spacing: -0.04em;
  }
  /* H2, H3, H4 all semi-bold (600) */
  .section-head h2,
  .brand-card h3,
  .promo h3,
  .why-card h4,
  .step h4,
  .step-content h4,
  .cta-card h2,
  .faq-q,
  .faq-wrap h2 {
    font-family: var(--display) !important;
    font-weight: 600 !important;
    font-style: normal !important;
    letter-spacing: -0.04em;
  }
  /* Italics inside headings should not stay italic with Inter */
  .hero h1 em,
  .section-head h2 em,
  .brand-card h3 em,
  .promo h3 em,
  .cta-card h2 em,
  .faq-wrap h2 em {
    font-style: normal !important;
    font-weight: inherit !important;
  }
  /* Card / smaller serif elements that should stay match */
  .card-title,
  .review-text,
  .product-name,
  .testimonial blockquote,
  .author-avatar,
  .stat-num,
  .stat-value,
  .step-num,
  .logo,
  .promo-discount,
  .quote-mark,
  .phone-logo,
  .hv-card-main-label,
  .hv-card-side-label {
    font-family: var(--display) !important;
    font-weight: 800 !important;
    font-style: normal !important;
    letter-spacing: -0.03em;
  }

  /* ============================================
     FIXED HEADING SIZES — H1 65px, H2 50px
  ============================================ */
  .hero h1 {
    font-size: 65px !important;
    line-height: 1.02 !important;
  }
  .section-head h2,
  .cta-card h2,
  .faq-wrap h2 {
    font-size: 50px !important;
    line-height: 1.05 !important;
  }
  .brand-card h3 {
    font-size: 90px !important;
    line-height: 1 !important;
  }
  .promo h3 {
    font-size: 32px !important;
    line-height: 1.15 !important;
  }
  /* Responsive scaling so they don't break on mobile */
  @media (max-width: 1024px) {
    .hero h1 { font-size: 56px !important; }
    .section-head h2,
    .cta-card h2,
    .faq-wrap h2 { font-size: 44px !important; }
    .brand-card h3 { font-size: 76px !important; }
    .promo h3 { font-size: 28px !important; }
  }
  @media (max-width: 640px) {
    .hero h1 { font-size: 42px !important; }
    .section-head h2,
    .cta-card h2,
    .faq-wrap h2 { font-size: 34px !important; }
    .brand-card h3 { font-size: 60px !important; }
    .promo h3 { font-size: 24px !important; }
  }
  @media (max-width: 400px) {
    .hero h1 { font-size: 36px !important; }
    .section-head h2,
    .cta-card h2,
    .faq-wrap h2 { font-size: 28px !important; }
    .brand-card h3 { font-size: 48px !important; }
    .promo h3 { font-size: 22px !important; }
  }